Hydrating Shampoo – Moisture Boost for Dry, Damaged, or Frizz-Prone Hair – Nourishing Cleanser with Natural Surfactants, Vitamins & Plant Proteins – Sulfate-Free & Color-Safe – 8.5 oz

★★★★★ 4.5 59 reviews

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Management number 217276069 Release Date 2026/04/19 List Price $11.60 Model Number 217276069
Category
  • Deep Hydration for Dry, Dehydrated, & Frizz-Prone Hair – Gently cleanses & restores essential moisture to dry, brittle, color-treated, or chemically processed hair without stripping natural oils. Leaves strands soft, smooth, & visibly healthier after every wash while reducing frizz, static, & roughness
  • Coconut-Derived, Sulfate-Free Cleansing Technology – Powered by gentle coconut-based surfactants that lift away buildup & impurities while maintaining the scalp’s natural barrier. Sulfate-free, sodium chloride-free, & safe for daily use on keratin-treated, color-treated, dry, & textured hair types.
  • Strengthens & Rebuilds with NV Complex Infusion – Enriched with Keratin, Collagen & Vegetable proteins to fortify hair structure, repair damage, restore elasticity, & minimize breakage. Replenishes protein loss to improve hair resilience, smoothness, & manageability.
  • Botanical Antioxidants for Scalp & Strand Protection – Infused with antioxidant-rich apple, blueberry, & pomegranate extracts to defend against oxidative stress, support scalp health, protect hair color, & enhance shine & vitality. Nourishes from root to tip for visibly stronger, more radiant hair.
  • Deeply Nourishing Argan Oil & Soothing Lavender Oil – Argan oil, rich in vitamin E & essential fatty acids, deeply hydrates, boosts shine, & smooths rough cuticles. Lavender oil calms the scalp & provides lightweight, natural frizz control without heaviness, grease, or buildup.
  • Pro-Vitamin B5 for Lasting Moisture Balance – Moisture-binding pro-vitamin B5 penetrates the hair shaft to lock in hydration, soften rough textures, strengthen hair fibers, & promote healthier, shinier hair over time with continued use.
UPC 852678003926
Hair Type Frizzy
Item Form Liquid
Brand Name Pure NV
Scent Name Lavender
Unit Count 8.5 Ounce
Item Weight 6.4 ounces
Manufacturer American Culture Brands
Model Number 7-01889008
Liquid Volume 8.5 Fluid Ounces
Number of Items 1
Product Benefits Hydrating
Active Ingredients Natural Plant-Based Cleansers; Coconut-Derived Surfactants, Natural Proteins; Botanical Oils, Vegetables, Fruits & Vitamins, argan_oil
Material Type Free Mineral Oil Free, Paraben Free, Silicone Free, Sodium Laureth Sulfate Free, Sulfate Free
Suitable Hair Color All Hair Colors
Age Range Description All
Manufacturer Part Number 7-01889008
Recommended Uses For Product Curly and Wavy Hair Hydration, Daily Hydrating Cleanser, Damage, Dryness, Dullness, Frizz and Flyaway Tamer, Hair Breakage, Post-Color Care, Scalp Balance, Split Hair, Tangled Hair
Other Special Features of the Product Antioxidant and Vitamin-Infused Scalp Care Enriched with apple and blueberry fruit extracts, argan oil, and pomegranate seed oil to nourish the scalp, deliver antioxidants, improve hydration retention, and protect both scalp and hair from oxidative damage and dryness., Coconut-Derived, Sulfate-Free Cleansing Agents Gently cleanse hair and scalp using ultra-mild, coconut-based surfactants that lift buildup without stripping moisture. Perfect for dry, damaged, curly, or color-treated hair needing a soft, refreshing clean without harsh detergents or irritation., Deep Hydration Without Weight or Buildup Lightweight, cream-based formula delivers essential moisture to dehydrated strands while rinsing clean. Leaves hair feeling soft, shiny, and manageable without heaviness, coated residue, or greasy buildup—ideal for daily or frequent use., NV Complex Moisture Technology Powered by our proprietary NV Complex—a blend of hydrolyzed keratin, vegetable proteins, and vitamin-rich botanicals—this shampoo strengthens hair structure, locks in hydration, boosts elasticity, and protects against environmental stress., Salon-Created, Eco-Conscious Formula Crafted by professional stylists and tested daily in salons for performance and client satisfaction. Bottled in recyclable PET packaging, cruelty-free, vegan, and made in the USA using sustainable practices for a cleaner beauty footprint.

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